John Wolfe's Thumbnail For His "Best of 2022" Video As an avid consumer of YouTube content with a vested interest in gaming, it should come as no surprise that many of the people I subscribe to are gamers like myself. However, I typically followed people who produced longform video essays, and avoided the "let's play" genre like the plague. Around 2021 I began to come across let's play videos focusing on horror games. Now, these are not games I like to play myself (I get scared easily in games). But I enjoyed seeing others play and to take in their reactions. It was difficult though, at first, to find someone authentic to watch. Why? Because the horror game let's play genre is dominated by fake personalities and contrived spectacle. Creators build entire brands around exaggerated jump-scare reactions, face-stretching thumbnails, and a relentless volume of slop designed to play with the YouTube algorithm. While commercially successful, this trend cr...